Today’s word is one that goes along with one of my 8 C’s, Clarity to be specific.
Buyer Persona is a profile you create of your ideal customer. This profile is created based on your niche, combined with information about your existing customers. Once you have this persona created you can tailor your sales strategy to attract clients meeting the specific criteria. Within the 8C’s I teach clarity, which is where we breakdown how to identify your ideal customer.
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