Regardless of how you feel about this next term, it is undoubtedly one of the oldest sales methods and even in today’s digital age, still very effective. I will hold ‘call days’ with members of the Sales Tribe where we all make calls together and I help coach you through the call.
The official definition of Cold Calling is a telephone call soliciting business made directly to a potential customer without prior contact or without a lead.
This is pretty self explanatory but there is so much more to it than just picking up the phone and dialing a number. Do you have a script? Do you know who you are calling? Is there a gatekeeper? Is it a good time of day to make these calls?
All of these are questions you should know the answers to before you dial a number. Cold calling is a science and when done properly you can secure appointments.
Notice I said appointments, not sales. When making calls your objective should not be to immediately close the sale. During this call your main objective should be to secure an appointment to discuss the clients need and how your services will help them. At the appointment is when you start to work toward closing.
Do you want to join the ‘call days’? Click here to schedule a 30 min call to talk about joining the Tribe.