This week I am highlighting another Black woman business pioneer.

It feels like I just said “welcome to February” and here we are now, ready to close it out. We have 4 days left of the month, get your sales in to hit your month end sales goals!

If we are connected on social, you may have seen that I was talking to Maya, my daughter, about Sojourner Truth, she was an amazing women and once again a pioneer for African American people and women alike.

She was born a slave and eventually escaped with her daughter and, 2 years later when her son was illegally sold, she sued to recover him. She became the first black woman to win a case against a white man. She then spent the better part of her life fighting for abolition of slavery and women’s rights. You can read more of her story here.

While wanting to tell her story to you this week, I struggled to come up with a word that would link to her story. This week’s word, is something that I feel she would have been all in on. So we are using the spirit of Sojourner Truth in our lesson today.
This is less of a sales term, and more of a business term, but we learn and grow together here, and it is definitely relevant.

To be certified as a minority-owned business, your company must be at least 51% owned, operated, and controlled by a minimum of one U.S. citizen whose ethnic background is at least 25% Asian-Indian, Asian-Pacific, Black, Hispanic, or Native American.

Why seek out this certification? Well, corporations and the government carve out portions of their budgets to award contracts specifically to minority owned businesses. Also in this age of diversity consumers are looking to support minority owned businesses more and more. It really helps you stand out.

Are you looking to become certified as minority or woman owned but don’t know where to start?

Check out this link for some direction and I will see you next week

Do you have other skills you need help marketing? Click here to schedule a 30 min call with me.