This week’s word is probably the first word I should have covered this year, but better late than never. Everyone does this, sometimes mindfully and sometimes without realizing it, but it is always one of the first steps in your sales process.
This is one of the first steps in any sales process. How can you sell when you have no potential clients? Prospecting is the process of identifying potential clients (prospects) and loading the top of your funnel with them. As you work your sales process and feed the prospects down the funnel you will convert a percentage of them to clients.
There are several ways to prospect, cold calling, social selling, asking for referrals, networking. I as you can see I have covered a few of these in emails past, but I am happy to give a refresher to all who need!
Need to perfect your prospecting process? Let’s schedule a chat!