You will see many of Dr. King’s prolific words throughout your social media feeds and newsletters today. As I read through many of them looking for one that would work for this newsletter, I reflected on how his words resonate still to this day. Calls for equality and mutual respect among individuals is a message, especially now, that we should all be behind.

Life’s most persistent and urgent question is,
‘What are you doing for others?

-Dr. Martin Luther King Jr

I chose the above quote because I personally am involved in several service based roles. Many of you know I am the president of my chapter of Kiwanis, we work to give back to the community regularly. Serving your communities and those in need is truly fulfilling.

This week’s term ties back to service, what can you do for your client? What makes you stand out?

The official definition of Value Proposition is “an innovation, service, or feature intended to make a company or product attractive to customers”

What that really means is, what makes you stand out among competitors and the value you bring to your clients. It is the WHY in why should I do business with you. The stronger your Value Proposition the more likely you are to get the appointment and close the sale.

Client’s want to hire people who identify and can rid them of their pain points. This is why I spend so much time helping my clients perfect their care story. Empathizing with a client and then identifying specific ways you can help them is a sure fire way to make that potential client yours.

Need help developing your Value Proposition? Click here to schedule a 30 min call to go over how I can help you.