This week’s word is one we can all hope to land one day, it is the great sought after client.
A whale is a prospect that has potential to bring large monetary gain to a company. Whales are rare, and hard to pin down, and the decision makers generally have many strong gatekeepers. Most sales teams and management will pull out all the stops to land a whale, as they have potential to help meet the sales goals of not only that month, but potentially an entire quarter. Landing a whale is hard work, but well worth it!
Don’t know where to look for whales? Let’s schedule a chat!